In 1992 when we were targeting the imprinted sportswear industry our Design Agency came up with a nice campaign, Send A Message with Goodwear. That campaign was geared toward the screen printers and embroidery houses that were decorating our garments with corporate logos and designs.
Now, in 2016, while we do not target the imprinted sportswear decorators any longer, our theme and campaign still holds true for our consumer. When you give Goodwear to your husband, wife, brother, sister, girlfriend or significant other, you are sending a message of quality with a thoughtful gesture for comfortable American-made clothing.
